Dance Concept for Touristic Purposes

The DanceTour project takes a comprehensive approach to tourism development and cultural promotion. Through a destination marketing campaign, based on films, social media promotion, a film festival and youth exchange camps, it highlights the region's cultural and natural treasures. Folk dance is integrated in the campaign to foster unity, understanding, and cross-border cooperation, making the CBC region an attractive and vibrant destination while preserving its rich heritage for future generations.

The inclusion of Serbian and Hungarian folk dances and costumes in these activities serves a twofold purpose. Firstly, it contributes to the preservation of cultural traditions, safeguarding and celebrating the unique heritage of the region, while on the other hand, it fosters a deeper understanding and knowledge of CBC culture, promoting cultural exchange and mutual appreciation between the two nations.

• Social media campaign, including:
  1)    Elaboration of the communication strategy
         - based on video content, including 20-30 second teasers and 3-5 minute short films on Facebook, Instagram, TikTok and YouTube
  2)    Online marketing campaign
  3)    Summary and evaluation of the target reach
• Audio and media content
  1)    Development of the concept for short films
  2)    Visual design and choreography to be included in the films
  3)    Production of short films for the marketing campaign
  4)    Production of short videos for the social media campaign
• Organizing Events
  1)    Organisation and implementation of 5 professional 5-days long film and folk dance youth exchange camps
  2)    Organisation and implementation of the ’Dance Unites Cross-Border Film Festival
  3)    Implementation of 2 flash mobs for active public involvement