Sharing local values by stimulating networking of cultural heritage from the aspect of tourism

The SharingValues project aims to enhance tourism in the cross-border area between Hungary and Serbia by developing a competitive, sustainable, and socially inclusive tourism offer. The initiative establishes a unified visual identity and brand that will support effective long-term marketing activities.
Special emphasis is placed on the preservation and presentation of cultural heritage, combining the region’s tangible and intangible values with other local tourism assets.
The project is based on the principles of slow tourism, focusing attention on cultural and natural heritage as well as lesser-known but valuable local sites. A priority is placed on preserving historically protected but deteriorated buildings through their revitalization and tourism-oriented use. By expanding the tourism offer, the project aims to increase visitor numbers, extend their stays, and boost tourism revenues.
The project will result in a sustainable tourism infrastructure and branded offer that provide a foundation for future development initiatives. It aligns with the three pillars of the New European Bauhaus initiative: enriching, sustainable, and inclusive.

•  Infrastructure Development
  -     Renovating two historic buildings: the Subotica City Hall (Serbia) and the Cultural Centre in Kiskunhalas (Hungary), using sustainable and energy-efficient solutions. Both buildings will become iconic tourist attractions with expanded functions while preserving their cultural and historical significance.

• Digital and Promotional tools
  -     Implementing digital and inclusive marketing campaigns to promote lesser-known areas, ensuring easy access to information for all target groups. (Digital flipbook, promotional film and photography, virtual tour)

• Events and community Engagement
  -     Establishing three new tourist destinations in each country, through three thematic routes offering a variety of experiences (e.g. hiking, gastronomy, ecotourism).

• Marketing Materials
  -     Developing the SharingValues tourism brand and product line, based on cultural, natural, and active tourism values.

• Economic and Cultural Impact
  -     Establishing a cross-border expert network (Destination Management Board) focused on market research and tourism brand development.