Smart Tourism: The joint future of Pannonian region

This project aims to transform tourism in the Pannonian region through a Smart Tourism Platform that leverages technology, innovation, and sustainability. By integrating digital tools and AI, the project enhances the visibility and accessibility of cultural and natural assets while supporting eco-friendly tourism. The platform offers personalized, inclusive tourist experiences, while digital signage and a SMART HUB support real-time information and public engagement. Capacity-building for tourism professionals will foster long-term sustainability, improve service quality, and boost the region’s competitiveness in the global tourism market.

Main Outputs

• Smart Tourism Framework & Platform:

- A unified digital platform for regional tourism with AI-driven, customized tour suggestions
- Mapped assessment of current and potential smart tourism capacities in both countries

• SMART HUB for Tourism Development:

- A hub for training and education in digital tourism, fostering innovation
- VR-enabled experiences and exhibitions, including accessible digital routes for visitors with disabilities

• Digital and Technological Infrastructure:

- Digital signage installations to streamline tourist information and promote events
- Development of AI-driven tools to personalize cross-border thematic tourism routes

• Capacity Building & Knowledge Sharing:

- Training sessions for public and private stakeholders to enhance digital tourism capabilities
- Public-private collaboration events to foster regional tourism innovation

• Long-term Impact:

- Enhanced tourism experience quality and accessibility
- Model for sustainable tourism development replicable across other regions
- Strengthened public-private partnerships, economic growth, and environmental stewardship in the cross-border area