Objective 1.2: Biodiversity and reduced pollution

Know it - Protect it! Joint awareness raising on environmental protection and nature conservation in the border region

This project continues the long-term partnership of KTV and Pannon RTV to foster biodiversity awareness in the CBR. Through bilingual TV programs, storybooks, and educational tools, it seeks to build public understanding of sustainable practices for shared natural resources.

Basic Data:

Acronym: forFUTURE

Project Title: Know it - Protect it! Joint awareness raising on environmental protection and nature conservation in the border region

Project ID: HUSRB/23S/12/005

Total Project budget: EUR 234 812.08

EU contribution (IPA): EUR 199 590.26

Start Date: 01 March 2024

End Date: 31 August 2025

Lead Partner: Kecskemét Television Nonprofit Ltd (HU)

Other Partners: 

P1: Pannonia Foundation (RS)

Contact:

Email: pasztoremilia@tolna.net

     
Project Description:

Nature conservation is a choice, not a given. In a world increasingly detached from nature, fostering awareness about biodiversity is essential to sustaining harmonious human existence. Since 2011, Kecskemét TV and Pannon TV have collaborated on this mission, working to engage people in valuing and protecting shared natural resources. Their new project aims to change attitudes toward sustainable use of natural heritage by producing a 35-episode bilingual TV nature series focused on biodiversity and pollution reduction, broadcast every second Saturday at 7 pm. Additionally, they’ll create storybooks, thematic board games, and educational resources on endangered CBR flora and fauna to support teachers, parents, and children in learning about nature and conservation.

(Expected) Results:

  • Television Series

- 35 bilingual, 20-minute nature programs on biodiversity and pollution reduction in the CBR, airing biweekly

  • Community Engagement Events

- 10 public events: 8 outdoor programs, 2 book shows

  • Educational Materials

- 1 Hungarian storybook, 1 Hungarian-Serbian storybook, 1 activity booklet, and 1 Hungarian-Serbian board game on CBR endangered species

  • Sustainability and Longevity

- Continuation of the Nature Protection Without Borders series with two additional partners, maintaining high community interest since 2011
- Free distribution of educational materials to underserved Hungarian and Serbian schools, and upload of episodes to YouTube for wider access