Joint development of cross-border cycling tourism along EuroVelo 13

The OPTI-BIKE 3 project aims to create a sustainable, inclusive cross-border cycling tourism brand in the Hungarian-Serbian border region, building on the success of previous project phases. By integrating diverse landscapes, cultural heritage, and eco-friendly infrastructure, the project will develop well-marked bike paths connecting Tompa, Subotica, Palić, and Hajdukovo, along with the EuroVelo 13 network. Key activities include the construction of over 5 km of new cycling routes, installation of service points, interactive boards, and branded counters, and promotion through a trilingual mobile app, festivals, and tours. The project emphasizes healthy lifestyles, environmental awareness, and local cultural values, enhancing tourism income and regional identity while offering cyclists unique routes and experiences.

• Infrastructure Development:

- 4.2 km of new cycling paths and 1 bridge in Serbia, and 1.5 km in Hungary, all connected to EuroVelo 13.

• Cycling Amenities:

- Installation of 2 bicycle pit stops, 5 service points, and 4 branded tourist counters with interactive boards in both countries.

• Digital and Promotional Tools:

- Development of a trilingual mobile app and a promotional film to showcase cycling routes and regional tourism potential.

• Events and Community Engagement:

- Organization of cycling festivals and cross-border tours to promote the OPTI-BIKE brand and cycling tourism.

• Marketing Materials:

- Distribution of a cycling tourism brochure in 5 languages to tourism stakeholders.

• Economic and Cultural Impact:

- Enhanced tourism income, improved local infrastructure, and strengthened cross-border collaboration, benefiting the broader EuroVelo 13 network.